Social Media Manager

Job Description

We seek a dynamic and strategic Social Media Manager to enhance our senior advocacy efforts. In this role, you will drive our social media presence, create engaging content, and amplify our message to protect and support seniors.

Please note: This is an unpaid position with the potential to convert to a full-time paid role within 120 days or less, depending on our funding or continued fundraising success.

Key Responsibilities:

• Develop Social Media Strategies: Create and implement comprehensive social media strategies that align with our advocacy goals. Focus on increasing engagement, reach, and awareness.
• Create and Curate Content: Design and produce compelling content for various platforms, including Facebook, Twitter, Instagram, and LinkedIn. Share stories, updates, and calls to action that resonate with our audience.
• Manage Social Media Accounts: Oversee day-to-day management of our social media profiles. Schedule posts, respond to comments, and engage with followers to build a strong online community.
• Monitor Trends and Analytics: Track social media trends, analyze performance metrics, and adjust strategies based on data-driven insights. Use analytics tools to measure success and refine approaches.
• Coordinate Campaigns: Plan and execute social media campaigns to support advocacy initiatives, fundraising events, and awareness drives. Collaborate with the team to ensure campaigns meet objectives.
• Collaborate with Stakeholders: Work with advocacy teams and other departments to ensure consistent messaging across all channels. Gather content and insights from various sources to enhance our social media presence.
• Enhance Online Visibility: Utilize SEO techniques and social media best practices to increase our online visibility and attract new followers. Optimize content for maximum impact and engagement.

Qualifications:

• Experience in Social Media Management: Demonstrate a strong background in managing social media accounts, with a proven track record of creating and executing successful campaigns.
• Content Creation Skills: Exhibit expertise in crafting engaging and relevant content tailored to various social media platforms. Ability to design graphics, write compelling copy, and produce multimedia content.
• Analytical Abilities: Analyze social media metrics and use data to drive strategy and improve performance. Experience with analytics tools such as Google Analytics, Hootsuite, or similar platforms.
• Communication Skills: Show excellent verbal and written communication skills. Ability to convey complex ideas clearly and engage with diverse audiences effectively.
• Creativity and Innovation: Bring fresh ideas and a creative approach to social media management. Stay ahead of trends and continuously seek new ways to enhance our online presence.
• Organizational Skills: Manage multiple tasks and projects efficiently, ensuring timely and effective execution of social media activities.

Benefits:

• Impactful Work: Contribute to raising awareness and driving change in senior care through impactful social media strategies.
• Professional Development: Access opportunities for ongoing training and growth within social media management and advocacy.
• Flexible Scheduling: Enjoy a flexible work schedule that accommodates personal and professional responsibilities.
• Supportive Team Environment: Collaborate with a passionate and dedicated team focused on improving the lives of seniors.